Privacy Policy | The Sustainable Marketing Labs Corp.
Note for California Residents: This Policy describes how we collect, use, disclose, sell, share, and retain your personal information on our websites, in our apps, and when you participate in our events. It also details your rights under California law, including opting out of “sales” and/or “sharing” of personal information and limiting the use and disclosure of your sensitive personal information.
Introduction The Sustainable Marketing Labs Corp and its affiliates (“The Sustainable Marketing Labs Corp,” “we,” “us,” or “our”) are committed to protecting your privacy. This Privacy Policy (“Policy”) describes how we collect, use, disclose, and retain personal information about individuals that interact with each website, mobile site, application, marketing campaign, event, email, newsletter, and other online or offline activity, offering, or publication that links to or references this Policy (collectively, the “Services”). This Policy also describes the rights that you may have regarding our processing of your personal information under applicable local law.
By accessing or using any of our Services, you acknowledge and agree that your personal information will be handled as described in this Policy. Your use of the Services, and any dispute over privacy, is subject to this Policy and our User Agreement, including its applicable limitations of liability and the resolution of disputes. The Sustainable Marketing Labs Corp’s User Agreement is incorporated by reference into this Policy.
1. Categories of Personal Information We Collect About You Personal information is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly to you. Depending on the Services you use, we may collect the following categories of personal information about you directly from you, automatically through your use of the Services, and from third parties.
Identifiers, such as your name, signature, postal address, zip code, email address, telephone number, unique online identifier, IP address, user ID, device ID, or similar identifier.
Characteristics of protected classification under applicable law, such as your gender, age (over 40), marital status, nationality, and country of origin.
Commercial information, such as your purchase, registration, log-in, and Services usage history.
Payment records, such as your financial account information, credit card number, debit card number, or other payment card information, when necessary for the Services.
Internet or other electronic network activity, such as your browser type and operating system; browsing history, clickstream data, search history on the Services, and information regarding your interaction with an internet website, application, email, newsletter, or advertisement, including access logs and other activity information related to your use of our Services; the length of time you visit our Services; and the referring URL, or the website or application that led you to our Services.
Geolocation data, such as the general physical location of your device.
Audio, electronic, visual, thermal, olfactory, or similar information, such as voice recordings, video recordings, physical characteristics or description, and photos.
Professional information, such as occupation, employment history, professional contact information, education history, or other information provided by you in connection with the Services.
Inferences, such as inferences drawn to create a profile reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.
Sensitive personal information, as defined under applicable local law, such as certain characteristics of protected classifications as defined above, account login credentials and passwords, and financial account information, credit card number, debit card number, or other payment card information.
Information We Collect Directly From You. We collect personal information directly from you when you use our Services, such as when you provide us with information online or at an in-person event (e.g., enter a contest, submit a survey, upload or otherwise provide content or comments). If you register for an account or set up a profile through our Services, we may collect your name, login credentials and password information, telephone number(s), postal address, email address, and information regarding your age, gender, or preferences (such as whether you want to receive newsletters). If you make a purchase through our Services, we may collect your financial account information, credit card number, debit card number, or other payment card information. If you contact us, we may collect information such as your name, email address, social media handles, the contents of a message or attachments that you may send to us, and other information that you choose to provide. We also may collect information that you provide about other people, for example, when you purchase one of our products as a gift.
Information We Collect From Other Sources. We collect personal information about you from other sources, such as third party consumer data suppliers/resellers, data enrichment providers and aggregators, advertising networks, data analytics providers, internet service providers, operating systems and platforms, data brokers, social networks, business contact databases, government entities, other users, and our parent, subsidiaries, affiliates and other related entities.
Social Network Integration. If you choose to interact with us on social networking services or use features, such as plugins, widgets, or other tools made available by third party social networking services in connection with our Service, we may collect personal information that has been made available to those services, including personal information about your contacts on those services. For example, some social networking services allow you to push content from our Service to your contacts or to pull information about your contacts so you can connect with them on or through our Service. Some social networking services also will facilitate your registration for our Service or enhance or personalize your experience on our Service.
Information We Collect Automatically. We, and our third party business partners, automatically collect personal information when you use our Services using cookies, pixel tags, clear GIFs, or similar technologies. This may include information such as your IP address and the types of personal information described above as “Internet or other electronic network activity.” Please review our section below on “Our Use of Cookies and Related Technologies” for additional information regarding our use of cookies and related technologies.
2. How We Use Your Information And The Basis On Which We Use It We use the categories of personal information described above for the following business and commercial purposes:
To Provide Our Services and Fulfill Your Requests. We use your information to provide and maintain our Services, to process and fulfill your requests or orders, to communicate with you about your use of our Services, to respond to your inquiries, and for other customer service and business administration purposes.
To Improve Our Services. We use your information to understand and analyze our user base and how you use the Services, to improve and enhance the Services, and to develop new products, services, features and functionality.
Identification and Authentication Purposes. We may use your information for identification and authentication purposes. For example, when you enter your login ID and/or password to enter one of our registration or login portals, we use your credentials and password for authentication purposes.
Personalization. We use your information to tailor the content and information that we may send or display to you, to offer location customization, to provide personalized offers, personalized help and instructions, and to otherwise personalize your experiences while using the Services.
Marketing and Promotional Purposes. We may use your information to send you news and newsletters, event updates, and to communicate with you about new features, events, or products offered by us or our third party business partners, including our advertising, marketing, and sponsorship clients. We may also use your information to gather broad demographic information, to analyze trends, to seek compatible advertisers, sponsors, clients and customers, and to track users' movements around the Service and elsewhere on the internet or across apps or devices (including for “OBA” as described below). Your general geolocation data may specifically be used to show you content (including advertising and sponsored messaging) based on your general geographic location. Where required by applicable law, we will obtain your prior consent before using your personal information for marketing and promotional purposes.
Combining Information. We (and our third party business partners) may merge, co-mingle, or otherwise combine information, including your personal information, in furtherance of the purposes described above.
To Comply With Legal Obligations. We may use your information where we believe necessary to comply with our legal obligations or to exercise or defend our rights or the rights of a third party, including complying with law enforcement or government authority requests and participating in compliance audits.
To Protect Us and Others. We may use your information where we believe necessary to investigate, prevent, or take action regarding suspected or actual illegal activities, fraud, situations involving potential threats to the safety of any person or to otherwise enforce this Policy or the integrity of the Services.
Deidentified Data. We may also deidentify or anonymize your data in such a way that you may not reasonably be re-identified by us or another party, and we may use this deidentified data for any purpose permitted under applicable law. To the extent we deidentify any data originally based on personal information, we will maintain and use such data in deidentified form and will not attempt to reidentify the data.
3. How We Disclose the Information We Collect We may disclose each of the categories of personal information described above for our business and commercial purposes as follows:
Related Entities. We may disclose the personal information we collect about you to our parent, subsidiaries, affiliates, and related entities.
Service Providers. We may disclose the personal information we collect about you to service providers, contractors, and agents who perform functions and business operations on our behalf, for the purposes set out above. For example, we engage service providers to help us with technical maintenance, database management, fraud prevention, market research, community and forums management, e-commerce, list rental, data coop management, audience authentication, our products and product recommendations, and other advertising and marketing functionality, as well as credit/debit card or other payment processing, order fulfillment, credit pre-authorization, and address verification.
Third Parties. We may disclose the personal information we collect about you through areas of the Services that may be managed or participated in by one or more of our third party business partners. We may also disclose the personal information we collect about you to third party business partners, such as (i) list buyers who market their goods and services (commonly known as “list rental”); (ii) our advertising, marketing and sponsorship clients to market their goods and services; (iii) “data coops,” which are pooled databases containing the customer information of multiple publishers to enable the marketing use of such customer information by participating publishers; (iv) consumer data suppliers/resellers, data enrichment providers and aggregators, and other entities in the online behavioral advertising ecosystem for purposes of OBA (as described below in this Policy), data optimization, lead generation and other data driven projects; (v) social media and social networking services; (vi) companies that help us with our products and product recommendations; and (vii) lawyers, auditors, accountants, consultants and other professional advisors.
We may also disclose your personal information in the following circumstances:
Business Transfers. If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected about you to the other company. As part of the business transfer process, we may disclose certain of your information to lenders, auditors, and third party advisors, including attorneys and consultants.
In Response to Legal Process. We may disclose your personal information where we believe necessary to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
To Protect Us and Others. We disclose your personal information where we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our User Agreement or this Policy, or as evidence in litigation in which we are involved.
Aggregate and Deidentified Information. We may disclose aggregate, anonymized, or deidentified information about you for any purpose permitted under applicable law.
Consent. We may disclose your personal information with your consent.
4. Our Use of Cookies and Related Technologies Cookies/Local Device Storage. The Service will at times place and/or store code or other types of information and/or software on your device or within your browser, such as cookies, locally shared objects, and HTML5 (collectively, “Local Device Storage”). We and third party business partners may independently or in conjunction use Local Device Storage in connection with the Service in a way that collects personal information for the purposes described in the respective privacy policies, including without limitation to determine whether you have seen a particular advertisement before on the same or different device and to otherwise control and tailor the display of ads to you based on your perceived preferences by collecting data to track the movements of individual users through the Service and elsewhere on the internet over time and across unaffiliated websites, apps, and devices, as well as to help diagnose problems with servers, to gather broad demographic information, to conduct research, to deliver editorial content, to record registration and personalization information, to inform offers that we may make to you, and to otherwise administer the Service. For example, if you register on any part of the Service and are given the option to save your username and password, we may provide this convenience to you via Local Device Storage.
You May Disable Local Device Storage. If you do not want Local Device Storage, your device, browser, or the settings menu within an application may include an option that allows you to not accept it. However, if you disable Local Device Storage, some portions of the Service may not function properly.
Tracking Technologies. In addition to Local Device Storage, we and/or our third party business partners may use web beacons, web bugs, internet or pixel tags, clear gifs, digital fingerprinting (aka “Machine Identification”) and similar technologies (collectively, together with Local Device Storage, the “Tracking Technologies”) on the Service, including in our communications with you, such as within e-mail and text messages, in-application push notifications, videos, and throughout your use of the Services. We and our third party business partners use Tracking Technologies to determine which messages have been opened by recipients, and for all or some of the same lawful purposes described above for use of Local Device Storage. For additional information see the Online Behavioral Advertising (OBA) section below.
Do Not Track (DNT). Your browser setting may allow you to automatically transmit a "Do Not Track" (DNT) signal to websites and online services that you visit. There is no consensus as to what DNT means in this context, and since some browsers apply DNT signals by default it does not necessarily reflect our visitors choice as to whether they wish to receive advertisements tailored to their interests. As a result, like many websites, we do not alter our practices when the Service receives a DNT signal from a visitor's browser. As discussed below, you may opt out of the use of your personal information for online behavioral advertising by third parties at any time. To find out more about DNT, please visit allaboutdnt.com.
Global Privacy Control (GPC) and similar privacy preference signals. Where required by applicable local law, and as further described in the “Your Privacy Choices and Rights; Submitting Requests Under Applicable Local Laws” section below, we honor user-initiated browser based opt-out preference signals recognized under applicable local law, such as the Global Privacy Control (GPC). To find out more about GPC, please visit globalprivacycontrol.org.
5. Online Behavioral Advertising (OBA) and How to Opt-Out Of OBA How OBA Works. We and our third party business partners, use Tracking Technologies on the Service for purposes of “online behavioral advertising” (OBA). OBA allows the serving of advertisements tailored to perceived interests inferred by your browsing on the Service and on other sites, applications, destinations, and services, over time and across unaffiliated websites, apps, and services, using the same or a different device. To enable OBA, we and our third party business partners, independently use Tracking Technologies to collect certain information, some of which may be deemed personal information, including for example the make, model, settings, specifications (e.g., CPU speed, connection speed, browser type, operating system, device identifier, online identifier) and geographic location of your device, as well as date/time stamp, IP address, pages visited, time of visits, content viewed, ads viewed, the site(s), application(s), destination(s), and/or service(s) you arrived from, and other clickstream data. Your email address may also be used by us, in coordination with third party audience authentication service providers to enable OBA.
Opt-Out of OBA. If you do not want OBA, you may be able to opt-out by visiting aboutads.info, networkadvertising.org, youronlinechoices.com and/or by clicking the “Ad Choices” icon that appears in advertising served through OBA. Please note that these opt-out options only apply to tracking by third party business partners using cookie-based OBA across this Service and other sites, applications, destinations, and services, and not tracking among pages within the Service itself. As may be required under applicable law, to opt-out of OBA enabled by use of your email address in coordination with audience authentication providers, visit optout.liveramp.com/opt_out, or see the "Your Privacy Choices and Rights; Submitting Requests Under Applicable Local Laws" section below.
6. Your Privacy Choices And Rights; Submitting Requests Under Applicable Local Laws
You may have certain rights regarding our processing of your personal information under applicable local law, including if you are a consumer in California, Colorado, Connecticut, Utah, or Virginia, or a data subject in the European Economic Area (EEA), United Kingdom (UK), and Switzerland. If our processing of your personal information is governed by such laws, this section provides you with additional information regarding your rights and our processing of your personal information under applicable local law.
Our Processing of Your Personal Information At The Sustainable Marketing Labs Corp, we process your personal information based on the following business purposes:
Identifiers such as your name and contact details: Used to provide services, fulfill requests, personalize experiences, enhance service quality, and for legal compliance. This information may be disclosed to service providers like database managers and marketing agencies, and may be shared for cross-contextual behavioral advertising.
Protected Characteristics like age or gender: Utilized to tailor and personalize our marketing efforts. Shared with advertising and social media companies to enhance targeted advertising efforts.
Commercial Information including transaction details: Supports service enhancement and personalization. Shared with e-commerce platforms and market research firms to improve our offerings.
Payment Records for transaction processing: Shared with payment processors and financial auditors to facilitate service transactions, but not sold or used for marketing.
Internet Activity: Used to improve services, ensure security, and personalize advertising. Shared with analytics and digital marketing firms for targeted advertising and service improvement.
Disclosure of Personal Information We share this information with:
Service Providers: For operational support like payment processing, database management, and marketing facilitation.
Legal Authorities: As required by law for compliance and protection of rights.
Advertising Partners: For marketing and promotional purposes, under guidelines that prevent the selling of information but allow sharing for advertising aligned with user interactions.
This comprehensive approach ensures that your personal data is handled responsibly, adhering to legal standards and aligning with our commitment to protect your privacy. If you need more specific details or have concerns about how your data is handled, please contact our privacy team directly.
7. Your Privacy Choices And Rights; Submitting Requests Under Applicable Local Laws
As a valued user of The Sustainable Marketing Labs Corp, depending on your residency (including California, Colorado, Connecticut, Utah, Virginia, EEA, UK, or Switzerland), you may have specific rights regarding the processing of your personal data. These rights allow you to request access, correction, deletion, or restriction of your personal information, and to object to our processing of your data.
Information Access and Portability: You can request details about the personal information we hold and even obtain a copy of it.
Information Correction: You can review and request corrections to your personal information to ensure it is accurate.
Information Deletion: You may request that we delete your personal information from our records.
Processing Objections and Restrictions: You have the right to object to our processing of your data in certain circumstances, including opting out of data for marketing.
Opt-Out Rights: Specifically for residents of certain jurisdictions, you may opt out of the sale or sharing of your personal information. Residents of California can also request to opt-out of sales of personal information by clicking the link provided on our website.
To exercise any of these rights, please contact us at connect@thesustainablemarketing.com with your request. We're committed to addressing your concerns promptly and transparently.